Yeah her voice is voice fits the genre for sure, just that I don’t really listen to it that much so I don’t really know any other artists that sound like her. The smooth vocals sound good especially with the reverb and the layering of the stereo widened harmonies. But it’s her rap vocals that I like most of all. There’s a characteristic to her voice that I like but can’t really explain. Her voice sounds like it has a very subtle raspiness to it that adds a little bit of punch, almost like sibilance in phonetics, and at time can sound a bit nasally due to her choice of words and how she pronounces them yet still smooth.
In this song in particular I like her use of pitch modulation to emphasis the end of a bar, when she “found him” at 2:26 the pitch change sounds really pleasant. I’m not sure what note she’s modulating to and from though. And I’m not sure if counts as yodelling but yodelling is essentially rapid pitch modulation from high to low, or low to high, and was used in other pop music specifically Avril Lavaigne’s track I’m With You which was massive when I was a kid so I probably have some nostalgia for that vocal technique.
Also I really like her use of of staccato in the second half of her rap section to break up the syllables of the words, particularly at the start at 2:40 when she say “play our fan-ta-sies out in real life ways”. It gives the vocals at really nice sense of rhythm and punch.
So I guess that’s probably why I like her voice, partly cause of how it sounds and partly cause of how she uses it technically.