First I wanna say that it seems like things have really changed for the better with quick mastering lately. The tools have come a really long way over the decade and the wide spread adoption of LUFs seems like a major leap forward. The transparency on tools like Pro L2 and Ozone 9’s maximizer are ridiculous and concerning at the same time.
One major black eye on all these improvements seems to be SoundCloud refusing to implement a loudness standard. Their encoder almost requires you to either cater to them exclusively with a separate render, or to make concessions on your final levels. This is becomes an issue when you open your tracks for download. Do you upload quieter music to accommodate the encoding process at the expense of your downloadable track? Vice Versa? Additionally, since they don’t implement a loudness standard the loudness war seems to be continuing on their platform. Are their users sacrificing quality mix downs for loud mixes to catch peoples ears?
Now, I understand everyone on this reputable & classy website prefers well mastered music with good dynamics. I’m not really starting this thread to gather the classic “do what sounds best” or “there’s no point in accommodating the dying loudness war” answers. The reality is that, on soundcloud people are still pushing their masters and if you aren’t other producers or listeners may look past your music. I’m specifically looking for information about what benchmarks people are using for soundcloud quick masters within specific genres.
Relevant information would probably include what genre you are working in, what LUFs are you exporting at, and why are you posting music/ who is your intended audience?
I make Ham fisted underground dance music. I’m primarily sharing music in and around the scenes in Boston Ma and Charleston Sc. I render at around -14 LUFs for playing out and sharing music that’s still in WIP, though I’m finding that some mixers gain knobs have trouble accommodating the wild differences in volume between these tracks and commercial releases.
Thanks for your feedback