Feels like some marketing campaign where someone just spreads rumors to cash in tbh. Musically bit similar to BOC but again, why keeping such mystery and going for bandcamp release when you have history with legit big labels. BOC wouldn’t need such marketing because they’re very established artists in such genre. People want new album because it’s been years so I guess someone decided it’s a great time to fill that gap. And nowadays it’s not too hard to copy someone’s style.
I think it’s just some label that is using this classic mysterious new artist that sound like this famous artist tactic and they did some behind the scenes marketing (“hey guys did you heard of this, it’s possible that it’s BOC because bandcamp says artist is based in UK!”) and it just picked up.
TL;DR: internet and its lies.