I don't really know where to post this, but hopefully here is good.
I was wondering if we could get a thread going of people sharing ideas of how to get more people to hear their tracks.
Please tell us how you get your stuff heard, and I'd really appreciate some advice. I've just been posting my tracks in forums, asking for feedback, and about 3 people actually check the threads and then they die.
Something interesting that I suspect, is that since music is so abstract, a lot of people will have dramatically altered responses depending on how a track is presented to them. For example, if they are told "here is a sick track, check it out" they will be much more likely to enjoy the track than if they are told: "meh, heres a thing i've been working on, its probably not that great, but give it a listen". People are almost incapable of listening to music unbiasedly. Therefore its not just about getting people to listen, its about how you get people to listen. I think that one should big up ones tracks when presenting them to others.
Hopefully I've made a small amount of sense overall in this post!
I just want to point out though that I REALLY DO write the $ICK#$T TRACK$
Now that we cleared that up, your best bet is to just be patient. don't worry yourself with people listening to your tracks. In two years, you will hope that they didn't listen to any of those older tracks. You realistically only get one shot with a listener so you're better off saving it for a track you really are proud of.
Don't make the mistake I made. I'm pretty sure people still think I write EDM.
You'd be surprised at how far you can get just by making really good/unique songs. When people hear those (and it doesn't take a lot of people) and it truly is awesome/unique they WILL share it with their friends, and your song will spread and be heard by quite a few.
alteredtentions makes a good point. But in marketing, you will often hear the key phrase "content is king." And it really is. If you make good shit - people will find you, people will share it, etc. But I think having a basic knowledge of marketing is very helpful. When you post a track, use proper tags, description, sincere, don't just put something like "Some new fuckin lame track I made... Listen or die"
I don't know, I don't make shit often enough, I don't market myself as much as I should (but really, I feel making decent music is more important, as music can always improve, and when I'm finally amazing at what I do, the marketing shit will be the icing on top...)
Like Altered Tensions said, good and appropriate tagging is very important, but keep them relevant and accurate; very little annoys me more on SoundCloud than when I search for a deep house track, play one that's tagged as deep house, and it's fidget or hard techno or something completely different.
Also, make sure that you are listening to and commenting on other people's tracks; give and you shall receive...
As for the marketing thing, yes it's important, and content should be king, but, far too often, it's not and very often the crap with the bigger marketing budget and most exposure wins out; look at VHS winning out over Betamax; or anything Simon Cowell's produced. And I've read too many marketing 'gurus' recently who just state common sense, or, my own favourite, someone who was looking at social media metrics and analysed a bimodal distribution using the mean average. Fail. So keep your wits about you when you're reading a lot of this stuff.
I would say, the effort you put in other people is often returned. Comment on tracks, the listening booth, help people out on forums, maybe even send your tracks to blogs/radio stations, that sort of stuff.
yes, i also think that good marketing is the key but we all can use simple method: try to be everywhere. in radio shows, podcasts, websites with free digital downloads, blogs, social networks. there are millions of artists out there these days and it's hard to distinguish yourself... but best music promotes itself without much effort. i don't think that commenting other artists tracks is a good method to be heard... it's just exchanging opinions, and a lot of people don't care about what they are writing. i don't think that you can get real and genuine listeners that way
Interesting stuff here. I agree that it basically is marketing. But naming what it is doesn't help me do it, I need more marketing techniques!
But helpful to know that people are generally against the: 'listen to my track, its sick' method. Though I do think in some situations it still applies: I suppose audience is a big consideration. (The word marketing is coming back into my head now).
The listening to peoples tracks and commenting is quite a good idea, but I also agree with Xlorite: it can be really awful. There is nothing I hate more than someone commenting on my track PURELY so that they can get a comment on their own track: its just plain selfish, dishonest and inconsiderate imo.
Something that people haven't mentioned is the fact that how you design your page or website probably has an effect. For example, if you have a really amateur set up, people will assume your tracks are the same and will be biased negatively towards them. But also, there are different types of good set ups. Like a really cool dark set up might make people expect something from your tracks that they don't give, and view them in a different way.
.. The more one looks into it the more complicated it seems to get.
Getting your music on a popular blog will help. Obviously the music has to be good enough to get on the blog in the first place.
My band shot a video a few years back. A friend who's done videos for Kanye West, Common, Taking Back Sunday, hooked us up with a free video. It came sooo out dope, we thought it would go viral overnight...... WRONG!
After promoting it on social networking sites and to all our friends and fans, we plateau'd at about 2500 plays on Youtube. Then maybe a year later, out of the blue, it jumped up to about 10,000 plays in a day or two.
We found out that the video had been posted on a popular blog, and got 7500 hits because of that.
If you wanna get heard(and you're convinced your music is good enough) you'll indeed need "marketing". Now one way of doing that is tagging your soundcloud tags properly of course and post it at forums and stuff, another, probably the most popular way now'days, is spamming YouTube about how sad you are and music is all you got but you can't afford advertising so "check out my channel and thumb me up", but really, the most efficient way of getting heard is releasing your tracks at labels. A decent label will have a website and youtube/facebook/soundcloud/twitter/beatport/whatever accounts with dozens/hundreds/thousands of followers/subscribers. They will do the marketing and mastering for you. They will also have a promo pool. So before the actual release certain DJs will receive the track to play at gigs/radio shows etc.
If you for some reason don't want to be signed to a label, or if they don't want you yet but you still think it's useful to get known, I can give you a tip I learned from Zedd. Make bootlegs of popular songs(of course, don't start totally raping classics or bootlegging stuff you hate) because people will look for those.
What do you mean? If labels are okay with it if you send them tracks that are already on for example youtube? Well, from the little experience I have, no. I sent a track over to a label which they accepted(but they wanted a second track to sign me, but I never made a second track as I quit that scene). When I asked if it was okay to put up a small demo to my soundcloud they said no. Labels in general don't want that.