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Old 17-10-2017, 11:04 AM   #1
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Promoting your Music

Hi all.

How does everyone normally go about promoting a new track?

All i do is whack it up on SC and post a link in the listening forum on here, and i maybe tag a few people on FB also.

I have used promotional sites before that use bots for SC hits which seem a bit pointless.

Do you have a successful way of promoting your tracks for little cost?

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Old 17-10-2017, 11:40 AM   #2
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Re: Promoting your Music

After finishing a track (and deciding that it will be released as a single), I usually post it to some small labels and such. Sometimes they are interested, most often they are not.

Releasing a track on +5k follower label (with maybe 30-50% of them being bots) is way better than releasing a track on a <200 follower SC account. Most often they also post your track on their Youtube account also.

Also SubmitHub. I have had a couple small blogs interested in my tracks before, and while they have been pretty small blogs with not many followers, it's still better than nothing.

I'd say once you have large enough following you don't really need labels and blogs as much. But they do definetly help.

I hope I could help.

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Old 17-10-2017, 05:03 PM   #3
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Re: Promoting your Music

HearThis.At has genre and subgenre interest groups. If you post up on that site, you can share with other people who are interested in the same types of music. SoundClown used to have it too, until they shot themselves in the foot, heard people's complaints, and as a response, shot themselves in the other foot.

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Old 17-10-2017, 06:15 PM   #4
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Re: Promoting your Music

I'm largely dependant on working with record labels who're willing promote the music for me. The "promotion" part for me then, is about researching labels that might be the right fit for the kind of stuff I'm doing, and then writing them. Obviously the music has to be good, but being polite and patient is important too. Some places will ignore you even then, but I've been positively surprised as well.

I think it's worth remembering that even "big labels" these days are often run by very few people, and that a lot of them are actively looking for the next big thing to release already.
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Old 24-10-2017, 07:17 PM   #5
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Re: Promoting your Music

@Entox I think the first thing to make sure is continue to make quality. The track in your Signature is awesome!

Then network, network, network!

the forum is a great way to reach out to people but do it on SC too!

comment on other tracks, share them etc. But I agree with the other guys smaller labels particularly will sign your tracks even with a small following. They will help and be an in road with other like minded artists.

You can then share each others work and even collab!
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Old 29-10-2017, 05:05 AM   #6
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Re: Promoting your Music

Quote:
Originally Posted by Daggit View Post
SoundClown used to have it too, until they shot themselves in the foot, heard people's complaints, and as a response, shot themselves in the other foot.
It depresses me every time I get reminded of this and was the best way to find other unknown talent at random. Now when you try and search the standard way, you are met by all well known artists so the only way to find unknowns is to look for people following or being posted on other people's pages/accounts.

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Old 29-10-2017, 11:49 AM   #7
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Re: Promoting your Music

Quote:
Originally Posted by Optimal Prime View Post
It depresses me every time I get reminded of this and was the best way to find other unknown talent at random. Now when you try and search the standard way, you are met by all well known artists so the only way to find unknowns is to look for people following or being posted on other people's pages/accounts.
I've fairly recently registered on HearThis.At and that they now DO have groups really is a great surprise. Pretty sure they didn't when I last looked at the site a while ago.

I DJ as well as produce music so the groups feature on SC really was very useful for discovering new artists. Also of course as mentioned by Duck Key above if you use all these on-line platforms to listen, connect and talk to other artists in a genuine way it does have a side effect of building up your own network. As opposed to only posting your own material and not interacting with, following or commenting on anyone else's music.

(writing generic stuff like "BIG TUNE" on random tracks just to get attention doesn't count BTW!!!! )

After using HearThis.At for a little while it really does feel like the early days on SC to me - that's in a good way. None of the groups seem to have more than a few hundred members at the moment. I've checked out and joined quite a few in genres that interest me and so far even the ones that aren't moderated don't appear to be filled with spammy tracks that don't fit the group's chosen genres, yet................... it will happen at some point though I'm sure.

In the long term I don't know how viable HearThis.At will be, or if it will end up being legally crippled like SC was, but at the moment seems like a fun (and free!) place to be.
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Old 02-11-2017, 02:58 AM   #8
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Re: Promoting your Music

Quote:
Originally Posted by Duck Key View Post
@Entox I think the first thing to make sure is continue to make quality. The track in your Signature is awesome!

Then network, network, network!
This right here.

Find some producers in your city that make similar music, hit them up on facebook or soundcloud, and send them your unreleased tracks! Once you get talking about music online, you'll soon find yourself kicking it at shows or in the studio together. Do that with a few people, and you'll be surprised at how fast you'll be hanging out and gigging with all the people that make up whatever scene you are trying to get into! If your music is good, and you are a genuine person, you'll be invited to release on comps and labels that will surely get you more followers and listeners.

It's all about getting other people to promote your music on their channels (and you should do the same), and finding new places to get yourself heard. Otherwise, you are only reaching the people that already know who you are.
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Old 11-11-2017, 01:31 AM   #9
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Re: Promoting your Music

Put it up on all the social media accounts i have, TAGS TAGS TAGS. Seriously tag everything you can possibly tag in the description, the tag section and titles of the track. Youtube seems to be thriving as far as just generally getting something out there. Even instagram seems to be more effective than facebook these days due to FB having some terribly shitty poo poo page promotion policies and/or algorithms.

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Old 11-11-2017, 01:47 AM   #10
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Re: Promoting your Music

Quote:
Originally Posted by Johnson Academy View Post
Releasing a track on +5k follower label (with maybe 30-50% of them being bots)
Might sound a bit Naive, but are there seriously that higher % of Bot accounts following independent labels!? What purpose does it serve as the label itself will have completely misleading figures for its listeners or is there a beneficial reason behind it?

Really interesting thread.
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Old 11-11-2017, 07:40 AM   #11
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Re: Promoting your Music

Really interesting thread indeed. What I've done so far is that I've posted my tracks on appropriate subreddits. Ones like WeAreTheMusicMakers and FutureBeatProducers are great for producers who want to get some feedback and maybe connect with fellow producers. Posting your tracks on other appropriate subs as proper posts also helps to get some people with similar interests around your stuff. It has gotten me some listeners along the way.
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Old 11-11-2017, 10:03 PM   #12
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Re: Promoting your Music

Quote:
Originally Posted by Critical View Post
Might sound a bit Naive, but are there seriously that higher % of Bot accounts following independent labels!? What purpose does it serve as the label itself will have completely misleading figures for its listeners or is there a beneficial reason behind it?

Really interesting thread.
It's more appealing to the producers who submit the demos.

Adding to this, whenever one is scouting out a blog/label to send their tracks to, pay more attention to the actual plays/attention that the posted tracks are generating than the follower count.

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Old 16-12-2017, 05:46 AM   #13
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Re: Promoting your Music

Actually when you buy social services you hurt yourself because you are not reaching your REAL market. And once you get related with these "fake" people you can't do a proper advertising with facebook or anything because your account will be related to these fake reaches. So try to avoid these things. Organic promotion is the best.
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Old 20-12-2017, 02:48 PM   #14
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Re: Promoting your Music

The normal things you should do is promote before the music, and finish the music before you release. I have a big habbit of finishing music late, but promote after the song is mixed and mastered. If it is apart of a project that is a whole other thing, but if not have a build up to that track. Promote it through what fits your brand and whatever social media you get the most attention on go HARD on that one. I always promote here because I am loyal to the forum, but outside of here I may use instagram ortalk to local people in my area. I am going to start investing more in the promotion side though rather than just instruments, but yeah word of mouth is one for me to. I have people ask me all the time if I have spotify or how they can find me via word of mouth and those guys and people I know from here are some of my most loyal fan base.

I'd also recommend valuing loyalty over just plays. I may have a song with 1000 plays or my buddys may have songs with 4k plays or even beyond that, but only have 100 , 400, or 1000 followers. I value the followers and the loyalty more than just the clicks or views. In a lot of cases that comes back when promoting or trying to gain the listeners attention.

I'd also recommend experimenting, but here is a video which goes into depth by a guy more experienced than I:

https://www.youtube.com/watch?v=kGdnuhJOHbQ

https://www.youtube.com/watch?v=S0_NuYMcrHo

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Old 12-01-2018, 06:31 PM   #15
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Re: Promoting your Music

following for same reasons! never knew some of the sites used thx guys
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Old 19-01-2018, 05:15 PM   #16
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Re: Promoting your Music

Something else to add to this.

EMAIL.

It's easy to overlook in favour of whatever social media sites appear to be most important at any one moment. But we know these change over time. Myspace anyone? haha!
Look at how the influence of Soundcloud continues to reduce compared to how great it was a few years ago.

Then as pointed out above FB is continually doing their best to stop your posts from being seen by that many people unless you pay them. But even if you do pay THEN you might not engage with people that are particularly interested in your music in the long run.

So if you can build an email list of people that really dig your stuff then you have a big advantage. That list belongs to you and not under the control of a faceless corporation in another country.

How to get a list of useful emails? Your own Bandcamp sales/ downloads, opt in box on personal website/ FB page, business card, directly ask people if they want to be on it etc. Those are a few ideas to start you off.

I have two lists, with the admin stuff taken care of with a free Mailchimp account.

I've been sending one email to each list per 'release'. One email contains the public links to stream/ buy. One is a 'promo' list so they get dropbox links - I'm not signed and just do my own thing, so everything I'm talking about is on a small scale. If you already have a lot of contacts then splitting the lists up even further would be a great idea, add a list just for PR and blogger contacts etc. It's your list, run it as you will.
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Old 19-01-2018, 06:16 PM   #17
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Re: Promoting your Music

i like shouting at people on instagram. i just assume that everyone has been waiting for a message from me so who am i to not give it to them? if they block me i know they got the message.

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