Facebook to take over all music everywhere?
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Old 06-09-2017, 03:27 PM   #1
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Facebook to take over all music everywhere?

Well, mainstream music anyway.

Interesting article in El Reg:

https://www.theregister.co.uk/2017/0...eave_facebook/

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"Even if Facebook is only moderately successful in executing its plan, it will have more power than any record label has ever wielded. It will control the equivalent or radio and record stores, as well as the label. Or in movie analogies, be the monopoly cinema chain, the box office and the promotion."

Part of me is amused by this, part of me not. FB won't automatically have access to back catalogues of music but it may mean going forward they increase control over the output of current and future music. It all depends on the deals they can put in place.

Anyway, thought you peeps would be interested in this. It makes things like UMG controlling Soundcloud very tiny in the great scheme of things.

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Old 06-09-2017, 05:30 PM   #2
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Re: Facebook to take over all music everywhere?

I've always thought that the lack of a simple music platform on facebook suggested that they are working on something much more integrated because they see the power behind their platform if they do it correctly ..

it would be a refreshing change I guess because all facebook is now is automatically playing videos of memes and shit and now live videos everywhere of boring content (mostly)

people will probably hate it but you cannot stop technology
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Old 06-09-2017, 08:19 PM   #3
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Re: Facebook to take over all music everywhere?

So I scanned quick through the article--I'm not quite sure what this would even look like? As long as there are other options I can't see myself using facebook as a music streaming app. Or is this really just about licensing?

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Old 06-09-2017, 09:08 PM   #4
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Re: Facebook to take over all music everywhere?

As someone who hasn't logged into Facebook in years, it's troubling to think that I'd have to if I wanted to get into new music. But I'm also not into mainstream stuff and I'm well over the age demographic of the chart, so maybe none of this applies to me.

It is an interesting question. Content delivery is simple these days - streaming music is a done deal, it's the framework of licensing and vertical integration and capitalization that's the question. And there's things in play that don't mimic the moving pictures segment (where so much of the research and number crunching has been done), namely the fact that there's free places to easily listen to music (youtube), and there's a finite upper limit to storage and bandwidth, because audio has very definable limits to quality and thus won't have to deal with the expanding waistlines of ever more high def video.

It seems like there's three factors that would drive people to FB for music: they have content that isn't available elsewhere (see: Tidal), they have frameworks that make it attractive to people beyond the music - social groupings, discussions, etc, or they manage to hit that comfort level of "I'm on here anyway, why go elsewhere?"

All that assumes that FB can actually secure licensing and attract exclusive artists, as well as beat out youtube as the de facto place to quickly listen to a tune. They've certainly capitalized on their existing user base in the past so it'll be interesting to see if they can do it again. I have no doubt they can tank Spotify if they want, but they're going to have throw shitloads of cash at the problem of exclusivity and have the UGC fight with Youtube/Alphabet that they probably won't win, and then hope that Amazon or Walmart doesn't decide to drown them in money because they decide they want to be top music dog.

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Old 06-09-2017, 11:00 PM   #5
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Re: Facebook to take over all music everywhere?

For me to want to use it it would have to be usable in some sense. Not go find an artist I already known or that has some mega marketing campaign but to actually enjoy some newer independant artist or label.

I'm not entirely familiar with bandcamp but I can only imagine there being a crap ton of pages and releases from people or labels I don't have much ability in finding.

I actually just see it as some "Suggested Music" BS multiplied, if pushed after. Similar to how my Spotify station turns a 180 and throws in something that isn't even related to what I was listening to, to begin with.

Luckily for us that don't FB much, there are still plenty of other options.

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